Whether you’re an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear – If you want to get more gigs, get a good EPK.
WHAT IS AN EPK?
The most important thing to think about when creating an EPK is how it is going to be viewed from the other side of the fence. Put yourself in the position of a promoter, potential manager or agent… what information would you want to see?
WHAT TO INCLUDE IN AN ELECTRONIC PRESS KIT FOR MUSICIANS:
LINKS TO YOUR AUDIO
Make sure to include clear links to your music on YouTube, Spotify, Soundcloud or anywhere else
When coming up with a concept for a photo-shoot, try and think of something distinctive. While there are certain “Classic” themes that will always work (shots of rock bands looking moody up against a graffiti wall is a good example), far better to try and come up with an original concept. Hiring a professional photographer will really help with this.
It’s also a good idea to include a PNG image of your band logo that promoters and venues can use on promotional materials for an event.
WEBSITE & SOCIAL MEDIA
While having a lot of Facebook likes or Twitter followers may look impressive, the most important thing to have on social media is an audience that engages with what you post and is likely to turn up to your shows. For this reason, resist the temptation to buy “Fake” likes. No promoter is going to be happy if they book a band with 122,000 Facebook likes when they can’t even get 10 people to their hometown show on a Saturday night!
A big following and great engagement on social media can boost your chances of a booking.
It’s always a good idea to start a biography with a recent press quote, if you have one. General advice always says that you should have both a large and short biography prepared – Your EPK should contain your long version.
This is a very important bit of reading for anyone who wants to know about your band, so make sure to check spelling and grammar and get it proof-read to make sure it looks and sounds professional.
PRESS QUOTES & TESTIMONIALS
“Putting on a raucous show from start to finish, this band are
definitely ones to watch for 2017”
-The Local Gazette
“I really want to thank the band for putting on an amazing show at our wedding, people
have been talking to us about them ever since!”
-Tom Groom, 2016
Positive press quotes can catch the eye of a promoter, but always back them up with links.
For function bands, this consists of a promotional video. Some shots of you performing live, with some overlaid information about your band is typically the traditional way to go, but the more original, the better. Any potential entertainment agent will want to see an eye-catching promo video.
For original acts, while storyboarded music videos can look fantastic, when it comes to your EPK, a live video of you performing will be of much more use to any promoter or potential manager.
Links to YouTube videos are absolutely fine.
Once you’ve completed your EPK, you have to make it available. Try creating a Dropbox link that you can send, or have a function to make it downloadable from your website.
Do you have any questions about creating your band’s EPK? Or some more advice on putting together a press pack for your fellow musicians? Let us know in the comments and make sure to share these tips!