Do you really need a website for your music/band? With Facebook, Twitter, SoundCloud etc. you maybe thinking”Why would I need to shell out more money for a website when I can get the exposure for free.
But here are 5 very significant reasons to engage with your fans on your website instead:
1) You own the address
But when it comes to your social networking profile, they can get bought out, lose out to competition, or simply become NOT-cool. Remember MySpace? Loads of bands switched over to Facebook (after printing their Myspace URL on their merchandise…..WHOOPS!).
Lets not just focus on the main one, there are other Social outlets that went a similar way to MySpace. Those of you who’ve been online since 2000 will remember sites like Garageband and MP3.com. And only Mark Zuckerberg knows whats in store for Facebook in the future? Will Facebook still be around? Twitter? Google+? It might be an entirely new social networking site that will be “THE” place to have a profile. The best way to go is to take the control outta someone else’s hand and control EVERY aspect of your Band yourself and with that you will always have a place where fans can go to find out about your career.
Another point about social networks: if you’re really unlucky, you may wake up to find your social network page repossessed. There have been many examples of MySpace doing this. Time will tell if this also happens at Facebook or Twitter. And although his page was not repossessed, one Montreal artist had his Facebook page (with 80,000 fans) hijacked by someone, who then spammed his fans. It can take a while for Facebook to sort out situations like that, and it’s a great example of how you can lose control of your social networking page.
One last one to end on, what about all those bands that share the same name as you, imagine a fan searching through one of these Social sites and mixing you up with a similar sounding band and unknowingly following them……the wrong band…..another WHOOPS.
2) You Own the Fan Experience
Unlike with social networking sites, on your website there are no ads to distract your fans, and there also aren’t dozens of other links vying for their attention. You’re able to really focus on your music and your brand. And since you have your fan’s full attention, you can then direct them to your call to action to deepen their connection.
No Design Limitations
With your own website, you don’t have any design limits or restrictions. If you want to add a blog, or put a hi-res press kit for download, or even a special “fan-only” page, you can. Your website gives you the opportunity to make a deeper connection with your fans, without the limits of the one-size-fits-all social networks.
A Better Buying Experience
If you sell music or merch, your own website is even more crucial, attach an e-commerce section to your site and reap 100% of the money.
Social networking sales tools force fans to interact within a tiny widget, or redirect them to another website altogether to complete the transaction.
Having your own store on your own site allows you to give your fans a seamless buying experience, and full control over what that experience is.
3) You Own your Data
Good Stuff like:
- How many people previewed my track last week?
- Which ones downloaded it?
- Did they skip ahead to a specific track?
- Where do those fans live?
- What site brought them here?
More than stats, you also own your fan list. You probably noticed that you can’t move your old MySpace fans to Facebook. That’s because you don’t own that fan list, MySpace does. Same thing could happen whenever the next hot social network appears. There is no easy “export from Facebook” option!
Remember, your list of fan’s email addresses is gold. It allows you to always maintain contact with your fans, regardless of which social networks they may be on.
4) Advertising Control
Social Networks Are Still Important
This is not to say that you shouldn’t be present on social networks — they clearly have a place to interact with and find new fans. But what’s even more important is to have a home base to bring your fans back to that you own, where they can always find you regardless which social networks are popular at the time.
5) It is a long-term strategy
Take control of every branding, financial and content aspect of your Bands Career.
On a side note and always a good thing to remember, your band is like a Network Marketing Company-
the more rods you have in the pond the better chance of catching that fish
If you would like to see a demo of a Band website that can be done for you, utilising your own images, content, videos etc etc etc follow the link.
Written by GECKOGRAFIX on behalf of GoBookYourself.online